Background
Situated above the W Hotel in Leicester Square, the W Residences are a luxurious collection of penthouses offering full-service rentals in an exclusive central London location.

Brief
Create an identity and campaign within the W Hotel brand offer to promote these unique London apartments.

Solution
The W lifestyle was at the heart of the brand strategy and identity, fusing luxury living with a subtle blend of the W attitude as a destination brand. Rolled out across print, digital, signage with a media launch campaign.