SEA Design

W Residences

An identity for luxurious hotel living

Brand Identity
Art Direction

Architecture & Property

Situated above the W Hotel in Leicester Square, the W Residences are a luxurious collection of penthouses offering full-service rentals in an exclusive central London location.

Create an identity and campaign within the W Hotel brand offer to promote these unique London apartments.

The W lifestyle was at the heart of the brand strategy and identity, fusing luxury living with a subtle blend of the W attitude as a destination brand. Rolled out across print, digital, signage with a media launch campaign.

W Residences 0
W Residences 1
W Residences 2
W Residences 3W Residences 3
W Residences 4
W Residences 5W Residences 5
W Residences 6
W Residences 7W Residences 7