Thinking Works
Repositioning a furniture brand that thinks differently
Sector
- Architecture & Design
Service
- Brand Identity
Background
Australian based, international designer and manufacturer of sustainable and distinctive office furniture products.
Brief
In a saturated and highly competitive global office furniture market, create a clear and confident brand message and a unique visual identity.
Solution
Strategically brand positioned and art directed as thoughtful and playful through the use of language, imagery and a logo that makes you look twice our vision was to ensure the brand stands out within a relatively conservative sector. ‘Curious in their design’ and designed for the more savvy, curious client.
Furniture for the curious.
