SEA Design

Thinking Works

Repositioning a furniture brand that thinks differently

Scope
Identity
Brand Guidelines
Art Direction
Website
Literature Design
Signage

Sector
Manufacturing

Background
Australian based, international designer and manufacturer of sustainable and distinctive office furniture products.

Brief
In a saturated and highly competitive global office furniture market, create a clear and confident brand message and a unique visual identity.

Solution
Strategically brand positioned and art directed as thoughtful and playful through the use of language, imagery and a logo that makes you look twice our vision was to ensure the brand stands out within a relatively conservative sector. ‘Curious in their design’ and designed for the more savvy, curious client.

Furniture for the curious.

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