Background
Long-term collaborators and partners of SEA, Studio of Art & Commerce specialise in building brand fame through entertainment, teaming up with brands, talent and innovators to drive change.

Brief
Create a visual identity that reflects their global brand activation work, bringing to life large and boutique projects with a new visual expression, colour palette, and brand guidelines.

Delivery
A dynamic moving ident captures the spirit and diversity of their projects providing an insight into the varied world of their global brand activations. Bold, simple and confident typography combined with a vibrant colour palette created a digital-first, playful and memorable new identity.