SEA Design

OQO

Japanese fusion restaurant and cocktail bar

Scope
Brand Identity
Interiors
Art Direction
Signage
Packaging
Name Generation

Sector
Hospitality

Background
Japanese fusion restaurant and cocktail bar in London specialising in cocktail and tapas

Brief
To create a unique name, identity and visual campaign to work across external signage, menus and packaging.

Solution
The logotype was inspired by the aerial view of three martini glasses while the tail of the ‘Q’ representing a cocktail stick. The bold and graphic accompanying art direction was used throughout the restaurant interiors and menus.

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