SEA Design

Nokia

Delivering Nokia’s new global brand refresh

Scope
Brand Development
Visual Identity
Brand Guidelines
Internal Communications

Background
Nokia is an innovative global leader in 5G, networks and phones.

Brief
To clearly define a new global expression across territories.

Delivery
With a clearly defined vision of strategic brand positioning and the collaboration of one of our long-standing partners, Studio of Art & Commerce, we brought Nokia’s visual identity to life with a new human and harmonious approach to design.

From insights and a series of global co-creation workshops across seven continents with key stakeholders, we undertook a visual audit of the past decade to define a new brand expression. We took each of their regions through a journey of consultations so this digital first, consumer brand could be creatively expressed across multiple cultures with a simple yet flexible set of design principles.

We addressed all the key components of the visual identity to the creation of a new, vibrant visual identity and toolkit for Nokia, as well as developing their new brand book and guidelines. Based upon a harmonious 10 design principle approach, we devised a clear and inspiring set of design standards which became the creative guidance for all future work across both print and digital. All design elements were considered including typography, iconography, tone of voice, logo, film, application to a bold and vibrant colour palette across all digital platforms from in store point of sale to outdoor advertising.

We developed a refreshed brand that felt more dynamic and relevant, as well as having the ability to flex across all of their product markets and value price points, which have now been adopted and has just kicked off across a global rollout.

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