Background
Monotype and Google font family collaboration.

Brief
Create a global campaign to launch Google Noto, a font 5 years in the making and comprising of 100,000+ characters across 800 languages.

Solution
Digital campaign across PR and social media centred on Google’s straightforward brief of ‘no more tofu’, ‘tofu’ being the term used to describe the square boxes that appear when no font is available to support the required characters. A collaborative effort between Google and Monotype, this campaign highlighted the truly universal method of communication for billions of people around the world accessing digital content.