SEA Design

GF Smith

Creating an aspirational and inspirational brand

Brand Strategy
Art Direction
Brand Guidelines
Brand Architecture
Literature Design


With a British heritage of more than 100 years, GF Smith had become less relevant in a competitive paper market.

To reposition GF Smith by inspiring designers and luxury brands alike.

At the heart of the brand was the strategic concept, Paper from GF Smith. This strategic organising thought was expressed across the brand architecture, product launch campaigns, heritage events, packaging design and inspired an innovative approach to the way paper products are now brought to market. This decade long collaboration repositioned GF Smith as the number one paper expert and now internationally recognised global brand.

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Digital Campaign 10,000 images Design Museum nomination

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