Background
Since 1982, this family owned business has been supplying coffee to workplaces across the UK focused on their core values – great coffee and great service.

Brief
Create an identity that reflected the company’s simple, sincere and focused approach.

Solution
A simple black and white monogram acted as a seal of quality and product strength indicator across printed, digital and packaging design. Strategically enforcing their business of coffee concept combined with high service levels and communicated across a nation-wide network of service and support.