SEA Design


Brand identity for strategic advice experts

Brand Identity
Art Direction


Previously Fingleton Associates, Fingleton are a strategic regulatory advisory firm working with government and global businesses. Their deep understanding of how regulators think allows them to bring constructive challenge to internal debates, and ask the critical questions before others do. Distilling complex legal and economic arguments into a clear strategic approach and simple narrative.

Reposition the brand within a highly competitive business network across all channels.

The Fingleton seal of approval - a vertical logotype which expresses their unique solutions to their clients problems; always looking at things with a new perspective. We collaborated with the team to reposition the Fingleton brand to reflect their trusted and reliable status within their market as well as simply communicating the complex nature of their work. The identity, which we translated to their online platform, allows them to clearly communicate their offering whilst positioning them as thought leaders within their field.

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