SEA Design

Fedrigoni Made In Italy

Fine Italian Paper Makers Since 1888

Scope
Campaign
Repositioning
Exhibition Design

Sector
Manufacturing

Background
Established in 1888, Fedrigoni is steeped in over 125 years of rich paper making history.

Brief
As makers of fine Italian papers, a campaign set out to help reposition the brand to inspire designers and brands across the UK.

Solution
Our strategic three year brand awareness campaign reminded past and present clients of their craft as makers of fine papers. 'Made In Italy' aligned Fedrigoni with the creative individuals who specify their papers by celebrating the rich and often over-looked heritage of post war Italian graphic design. Collaboration lies at the heart of this project, inviting influential guest designers to be part of this major repositioning and highly effective campaign through exhibitions, print and speaking events.

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