SEA Design

City & Guilds Foundation

Brand Identity
Brand Strategy
Brand Architecture

Charities & Education

The City & Guilds Foundation aims to innovate, celebrate and evaluate opportunities that will impact upon people’s lives through skills development, by funding social programmes for people to secure lasting employment.
The mission of the Foundation is to, ‘Remove barriers to getting a job, celebrating best practice on the job, and advocating for jobs of the future’.

As part of the City & Guilds Group identity and brand architecture, we were tasked with reflecting their 140-year heritage, whilst positioning them with a contemporary vision, relevant and appealing to a modern workforce and new audiences.

Working with multiple stakeholders we created a visual identity with a heraldic lion symbol at its heart, inspired by the original liveries from 1878, celebrating excellence and outstanding achievements. Supported by meticulous brand guidelines across both digital and print applications the brand has been rolled out across all platforms with immediate impact.

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