SEA Design

Christie's

Readying the global art business for the next 100 years

Scope
Brand Identity
Brand Guidelines

Sector
Arts & Culture

Background
The Iconic global art experts.

Brief
Evolve the brand to stay true to Christie’s heritage, while reflecting its modern, forward-thinking approach, and its unparalleled position within the modern art world.

Solution
A compelling identity system that addressed logo, typography, colour palette and new brand guidelines to ensure a consistent implementation across all touchpoints, including print, press advertising and digital platforms.

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