SEA Design

Callcredit

Bringing data to life

Scope
Brand Strategy
Identity
Brand Launch
Brand Guidelines
Art Direction

Sector
Financial
Technology

Background
Founded in 2000, Callcredit is a UK based analytics and data provision company, providing technology solutions to help businesses and consumers make informed decisions.

Brief
Develop the brand identity around Callcredit’s vision of ‘empowering information' to inspire continued growth.

Solution
From brand strategy to identity, brand architecture and art direction our approach was to build the brand by bringing together fragmented parts of the business including past and present acquisitions. Visually expressed by a simple graphic device conveying safe and trusted capture of data, Callcredit’s values and solutions were identified and focussed as using information for good. Ultimately, our solution led to the successful sale of Callcredit to the American consumer credit reporting agency TransUnion.

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