Background
Aros - Gaelic for house or dwelling - is an architecture practice in London with particular experience in hotels, workspace and residential projects. Founded in 2001, Aros is known for its fresh thinking and bespoke approach to each and every project - no preconceptions, no pre-determined ideas and no signature style.

Brief
Create an identity and website to showcase strong conceptual thinking, ingenuity, expertise across a broad range of sectors and projects, and a friendly and informal studio culture.

Solution
The unassuming, modest identity combined with a bold and distinctive brand colour captures the Aros personality. Photography puts as much emphasis on process and teamwork as on the projects creating a cohesive, strong and consistent brand experience.