Background
ArchitecturePLB is a design-led architectural practice based in Winchester and London with a diverse portfolio of projects across sectors and types.

Brief
Create an innovative identity reflecting a change of business ownership and direction.

Solution
The identity is built around the structural 'A' form, which evolves and adapts to its environment. The identity aims to change the perceptions of how architecture practices communicate across digital and printed media, bringing a sense of movement and dynamism to what they do.