Background
Apella is a distinctive independent advisory firm, created by a very experienced team to meet the needs of today's organisations. Apella work with organisations to reap the benefits of aligning purpose, strategy and reputation and offer a unique experience

Brief
To create a completely new brand and website for Apella to communicate their unique offering and extensive experience.

Solution
Through a process of collaborative workshops, we established a strong and distinctive name for the new organisation. 'Apella' reflects the wide ranging experience and knowledge of the founding team who have experience in the media, in-house and at consultancies, all at the most senior levels.