Background
Apella Advisors is a business advisory firm that helps organisations grow and succeed by making changes for the better.
Brief
Name generation and brand identity, bringing together a team of corporate affairs, communications professionals and experienced experts in their field to navigate complex reputational business issues.
Solution
The name derived from the ancient Spartan advisory assembly, Apella.
The visual identity was expressed through a confident and restrained typographic approach and the mark reflected the concept of reputational business growth rolled out through a set of brand guidelines across digital and printed communications.