SEA Design

Thinking Works

Repositioning a furniture brand that thinks differently


We worked with Australian based, international designer and manufacturer of sustainable and distinctive office furniture products, Thinking Works.

Strategically positioned as thoughtful and playful through the use of language, imagery and a logo that makes you look twice, our vision was to ensure the brand stands out within a relatively conservative sector. ‘Curious in their design’ and designed for the more savvy, curious client.

Brand Identity
Brand Strategy
Art Direction

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