SEA Design

Thinking Works

Repositioning a furniture brand that thinks differently

1/3

We worked with Australian based, international designer and manufacturer of sustainable and distinctive office furniture products, Thinking Works.

Strategically positioned as thoughtful and playful through the use of language, imagery and a logo that makes you look twice, our vision was to ensure the brand stands out within a relatively conservative sector. ‘Curious in their design’ and designed for the more savvy, curious client.

Scope
Brand Identity
Brand Strategy
Art Direction
Website
Guidelines

See full project