SEA Design

Regatta

Repositioning a leading outdoor clothing company

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Manchester based and family owned outdoor clothing brand Regatta was established in 1981. Its founding mission was to sell affordable products to inspire people to explore the great outdoors.

‘For Every Adventure’ was strategically at the heart of the brand, reflecting their broad customer market and challenged consumers to experience their own adventures in the great outdoors. Regatta’s visual identity and logo identified garments and POS, becoming instantly recognisable and reflected adventurers of dog walkers to ramblers, campers and backpackers to climbers and everyone in between.

Scope
Brand Strategy
Brand Identity
Brand Architecture
Guidelines
Packaging
TV Campaign

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