SEA Design

Lee Warren

Story telling for a British specialist engineering brand

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London-based Lee Warren is the leading specialist engineering company with a distinct full-service proposition for the design, fabrication, installation and assurance of architectural metalwork. Lee Warren has enjoyed significant growth over recent years with a portfolio of clients and landmark projects including the London 2012 Olympic stadium, Heathrow T2, Kings Cross Station, Crossrail and the O2 Skywalk.

Our strategic repositioning of the firm started with its unique business story, finding distinction in the strong narrative of a full service proposition. We have unlocked the value of an holistic end-to-end process, developing messaging for each of the four specialisms within the business to express a more compelling and client-facing story.

Scope
Brand Identity
Brand Strategy
Positioning
Art Direction
Website
Guidelines

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