SEA Design

GF Smith

Creating an aspirational and inspirational brand

1/3

At the heart of the brand was the strategic concept, Paper from GF Smith. This strategic organising thought was expressed across the brand architecture, product launch campaigns, heritage events, packaging design and inspired an innovative approach to the way paper products are now brought to market. This decade long collaboration repositioned GF Smith as the number one paper expert and now internationally recognised global brand.

Scope
Brand Strategy
Identity
Campaigns
Guidelines

See full project