FreshGround
The business of coffee
Sector
- Retail & Fashion
Services
- Brand Identity
- Print & Packaging
Background
Since 1982, this family owned business has been supplying coffee to workplaces across the UK focused on their core values – great coffee and great service.
Brief
Create an identity that reflected the company’s simple, sincere and focused approach.
Solution
A simple black and white monogram acted as a seal of quality and product strength indicator across printed, digital and packaging design. Strategically enforcing their business of coffee concept combined with high service levels and communicated across a nation-wide network of service and support.
