SEA Design

EW Adams

Exclusive fine jewellery brand for John Lewis

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EW Adams is a third generation family jeweller; a trusted British maker with an established reputation in the industry for skilled craftsmanship spanning over 70 years.

The John Lewis Partnership has a tradition of championing independent and family brands. Our naming strategy goes back to the origins of the firm to celebrate EW Adams himself, an RAF engineer who worked on Spitfire dials before becoming a jeweller after the war. His name unlocks a story of family heritage, a British spirit of invention, and precision craftsmanship all still present in the brand today.

Scope
Name Generation
Brand Strategy
Identity
Guidelines
Campaign
Art Direction

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