City & Guilds Group has been upskilling workforces for over 100 years. Founded in 1878, this skills development agency has been an influential force behind economic growth and development, helping people and organisations flourish. City and Guilds Group has grown, with a complex structure encompassing a number of sub-brands, and offering vocational training to over 2 million learners annually across 60 countries.
The group operates across multiple sectors with multiple business brands, each with their own individual identity. To unify these separate businesses, we created a single, clearly-defined Group brand identity, with a brand architecture framework flexible enough to accommodate existing brands and future acquisitions, within a strongly aligned visual identity.