SEA Design


Purpose. Strategy. Reputation


Apella is a new London-based strategic advisory firm that specialises in holistic reputational management. Founded by senior executives, with diverse backgrounds but shared values, they help clients align their purpose, strategy and reputation to build long-term sustainable performance and generate value.

Apella’s identity reflects understated confidence with a logo which is discrete yet approachable and contains a visual reference to an uplift in value which is at the heart of their proposition. For a business in which personal relationships are central to success, we created a brand film which gives voice to the founding partners, underlining their personal expertise and authority in the field.

Brand Identity
Name Generation
Art Direction

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