Hawkins\Brown
Internationally-renowned, UK based award-winning architecture practice
- Architecture & Design
- Brand Identity
- Brand Campaigns
- Brand Strategy
Background
With offices in London and Manchester, Hawkins\Brown is an internationally-renowned practice of over 250 award-winning architects, interior designers, urban designers and researchers, they bring a wealth of experience designing and delivering innovative and socially sustainable buildings across multiple sectors, including: education, workplace, residential, infrastructure & transport, and civic, community & culture. People and collaboration are at the heart of everything they do, from their design approach to the way they run the studio with their array of talented designers bringing a fresh and collaborative approach to each new design challenge, creating places with personality and purpose that are well-made, well-used and well-loved.
Solution
In 2002 SEA were responsible for creating the brand identity for Hawkins\Brown. The identity itself needed to capture their collaborative spirit, colour and energy of the at that point growing studio. It was assertive and bold when many architects’ identities were monochromatic and minimal, confident and unequivocal in its positioning of Hawkins\Brown. The use of image rich graphic language that was distinctive and accessible and robust enough to use allowed them to communicate their collaborative and collegiate nature by the use of the back-slash device.
Additional Projects
SEA have completed additional work for numerous developments by Hawkins\Brown, including:
The Plumstead Library
It’s not an understatement to say that it transformed the way in which we thought about ourselves and the way we communicated who we were and then what we could offer to others.
David Bickle, Partner
To discover more about our work, drop us a line at seathinking@seadesign.com
