We worked alongside Musgrave to create a detailed brand identity guidelines for Budgens to bring the new brand strategy and essence to life. This document held information of the new brand proposition and carried guidance of how the brand should roll out on all touchpoints — from print to point of sale in store.
The new brand was brought to life at the Broadstone store where we provided design consultancy on implementation of the new brand identity throughout the refurbished store. Following this, we helped Musgrave apply the new brand to their flagship Crouch End store.
Store visits have sky-rocketed since the refurbishment of both stores which is testament to the robust strategy and accompanying brand expression.
After the guidelines were completed, we worked together to create the brand spirit book which encapsulated the brand strategy and expression in a beautiful document which is shared with all contributing parties.