Architecture Today
An identity for the leading architectural magazine
- Architecture & Design
- Brand Identity
- Brand Strategy
Scope
Brand Strategy
Identity
Art Direction
Sector
Architecture
Background
Architecture Today is an independent, leading architecture magazine published ten times a year and free to registered architects. Set up in 1989, it covers major projects in the UK and Europe with in-depth photography-led building studies. Specification Today, a sub brand of AT, covers materials and construction with a greater focus on commercial partnership opportunities with architects.
Brief
To stand out in an increasingly competitive print market, with an intelligent and authoritative brand refresh which would appeal to its core audience and help drive advertorial partnerships with the industry.
Solution
Our identity captured the spirit and content of the title with an asymmetrical logo composed of two structural elements. Clear and simple layouts and a flexible design works well with long or short form content, and allows for intuitive and bespoke weekly composition by a small hands-on editorial team.
To discover more about our work, drop us a line at seathinking@seadesign.com
