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City & Guilds

Background
City & Guilds is a global leader and international benchmark in skills development, providing services to training providers, employers and trainees across a variety of sectors to meet the needs of today's dynamic workplace.

Solution
The prestigious City & Guilds was the first of the Groups ‘business brands’ to be aligned as part of our ongoing Group brand strategy and brand architecture, during this extensive brand roll out. Reflecting its unique heritage dating back to 1878, and conveying messages to both employees and trainees, we carefully crafted and redrew the iconic lion symbol with a proud and future focussed direction. This new visual identity has been applied across all brand touch points to include digital, film applications and the prestigious City & Guilds Award certificates which carries the iconic lion ‘crest’ as authentication.

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