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Lee Warren

Background
London-based Lee Warren is the leading specialist engineering company with a distinct full-service proposition for the design, fabrication, installation and assurance of architectural metalwork. A second generation business, the firm is service-oriented with strong founding values established in the 1970s and just as relevant today. Lee Warren has enjoyed significant growth over recent years with a portfolio of clients and landmark projects including the London 2012 Olympic stadium, Heathrow T2, Kings Cross Station, Crossrail and the O2 Skywalk.

Brief
An identity to reflect the growth of Lee Warren over recent years, and align with the ambition and calibre of its clients and projects. The ambition was to reposition the firm as leaders in the industry and the partner of choice for a target audience including architects, design consultants and developers.

Solution
Our strategic repositioning of the firm started with its unique business story, finding distinction in the strong narrative of a full service proposition. We have unlocked the value of an holistic end-to-end process, developing messaging for each of the four specialisms within the business to express a more compelling and client-facing story.

The Lee Warren mark celebrates the idea of precision, central to their success as engineers, and references their green credentials and sustainable manufacturing processes. We conceived and art directed a brand film which brings their story to life showcasing the materials, craftsmanship and theatre of the fabrication process.


Scope
Brand strategy and positioning
Tone of voice
Brand entity
Art direction - film and photography
Digital strategy and communications
Website
Brand guidelines

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