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GF Smith Digital

Background
With a heritage dating back to 1885 GF Smith had established itself as the UK's premium independent paper merchant.

Brief
Devise a strategic campaign to highlight GF Smiths digital paper range and capability

Solution
This was achieved through an innovative campaign, which was nominated for the Design Museum’s “Designs of the Year”. 10,000 unique digitally-generated images were created inspired by the micro details of paper fibres and shaped by a generative process combining codes with pre-determined colours, in collaboration with the digital agency FIELD.

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