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W Residences

Background
Situated above the W Hotel in Leicester Square, the W Residences are a luxurious collection of penthouses in an exclusive central London location.
 
Brief
Create a brand identity to promote the properties.
 
Solution
Sleek, contemporary and elegant brand reflecting the residences themselves, website and campaign art direction focused on the smaller details of lifestyle to highlight the possibilities of living in the properties and bring them to life.

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