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For Queen & Country

Background
The Haig Trust is a charity dedicated to housing injured ex-service personnel.
 
Brief
To mark the Trust’s centenary, which coincided with Queen Elizabeth II becoming Britain’s longest reigning monarch, and raise awareness.
 
Solution
Art direction of campaign which projected the portraits of two wounded servicemen, by photographer Rankin, on to the walls of the Tower of London together with a key visual ‘Q’ echoing the shape of a medal and ribbon in tribute to the bravery of all service personnel.

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