Close

City & Guilds Group

Background
City & Guilds had been providing workforces with skills since 1878. More than a century on, the skills development pioneer and the world within which it operates, had changed beyond recognition. It was time for the City & Guilds brand to catch up with itself and properly reflect its current positioning and offering.
 
Brief
Reflect a multimillion pound business and global leader in vocational learning and education that delivers a range of education opportunities to more than two million people around the world each year.
 
Solution
New overarching strategic brand identity deployed across all communications including literature, signage and digital.
 
City & Guilds Group operates across multiple businesses, each with their own brand identity. To unify these separate businesses, we created a single, clearly-defined Group brand identity and worked across the brand architecture, creating an aligned visual identity, with flexibility to accommodate existing brands and future acquisitions.
 
At City & Guilds Group, it’s all about the ‘&’ and the cohesion it represents – the businesses operating together as a partnership and the people who come together to work and learn. We took this theme of cohesion and the ‘&’ making it the core focus. Recognising the organisation’s rich and successful heritage, the ‘&’ is made up of tiny representations of the original shapes from the Guilds’ historic heraldry. Similarly, the logotype is instantly recognisable, dynamic, and exciting, reflecting the organisation’s position as a modern, progressive provider of education globally.

City & Guilds Group_1
City & Guilds Group_2
City & Guilds Group_3
City & Guilds Group_4
City & Guilds Group_5
City & Guilds Group_6
City & Guilds Group_7
City & Guilds Group_8
City & Guilds Group_6
City & Guilds Group_10
City & Guilds Group_9

Related Projects