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Kent University School of Arts

Background
Highly-ranked art school based on a RIBA award winning campus designed by Hawkins\ Brown.

Brief
Create signage to spark creativity and establish the school as a dynamic place to study.

Solution
Branding centred on a neon installation in the entrance atrium which is modern, raw and takes immediate charge of the space. Where previously the welcome was lacklustre, the assertive creative intent of the building is established immediately. This approach was reflected in the signage and wayfinding systems which won an RIBA Award.

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