Budgens

We worked alongside Musgrave to create a detailed brand identity guidelines for Budgens to bring the new brand strategy and essence to life. This document held information of the new brand proposition and carried guidance of how the brand should roll out on all touchpoints — from print to point of sale in store.

The new brand was brought to life at the Broadstone store where we provided design consultancy on implementation of the new brand identity throughout the refurbished store. Following this, we helped Musgrave apply the new brand to their flagship Crouch End store.

Store visits have sky-rocketed since the refurbishment of both stores which is testament to the robust strategy and accompanying brand expression.

After the guidelines were completed, we worked together to create the brand spirit book which encapsulated the brand strategy and expression in a beautiful document which is shared with all contributing parties.

 

Budgens

We worked alongside Musgrave to create a detailed brand identity guidelines for Budgens to bring the new brand strategy and essence to life. This document held information of the new brand proposition and carried guidance of how the brand should roll out on all touchpoints — from print to point of sale in store.

The new brand was brought to life at the Broadstone store where we provided design consultancy on implementation of the new brand identity throughout the refurbished store. Following this, we helped Musgrave apply the new brand to their flagship Crouch End store.

Store visits have sky-rocketed since the refurbishment of both stores which is testament to the robust strategy and accompanying brand expression.

After the guidelines were completed, we worked together to create the brand spirit book which encapsulated the brand strategy and expression in a beautiful document which is shared with all contributing parties.

 

Regatta TV Launch Campaign

After completing the full brand identity and sub-brand guidelines for implementation across all retail channels, we worked together to deliver a national media campaign for the brand launch.

We created the organising thought, positioning and concept, 'For Every Adventure'. We also scripted, directed and produced all four adverts which have been shown on prime-time slots on national television. The adverts looked at everyday stories and adventures, such as autumn walks in the country and the commuter adventure.

For the Launch Campaign we also redeveloped the Regatta website and incorporated all elements of social media utilising the tagline #itsmyadventure.

Watch each of the national TV adverts here:
Regatta Commuter Advert
Regatta Country Advert
– Regatta Autumn Advert

Regatta TV Launch Campaign

After completing the full brand identity and sub-brand guidelines for implementation across all retail channels, we worked together to deliver a national media campaign for the brand launch.

We created the organising thought, positioning and concept, 'For Every Adventure'. We also scripted, directed and produced all four adverts which have been shown on prime-time slots on national television. The adverts looked at everyday stories and adventures, such as autumn walks in the country and the commuter adventure.

For the Launch Campaign we also redeveloped the Regatta website and incorporated all elements of social media utilising the tagline #itsmyadventure.

Watch each of the national TV adverts here:
Regatta Commuter Advert
Regatta Country Advert
– Regatta Autumn Advert

Kate Marsh

 

Kate Marsh is considered to be one of the leading recruitment consultants for many of the best branding and design companies in London. After creating a new brand identity for Kate Marsh, we followed up with a promotional business card holder.

Kate Marsh

 

Kate Marsh is considered to be one of the leading recruitment consultants for many of the best branding and design companies in London. After creating a new brand identity for Kate Marsh, we followed up with a promotional business card holder.

Leycol

Established nearly 40 years ago, Leycol has evolved into one of the country’s leading London printers, specialising in the best quality available to many market leaders and luxury brands.

As part of the new identity SEA has created for Leycol, SEA designed a limited edition poster. The A1 poster was printed on a Heidelberg 102/6 colour press, using 5 different Pantone blacks.

Leycol

Established nearly 40 years ago, Leycol has evolved into one of the country’s leading London printers, specialising in the best quality available to many market leaders and luxury brands.

As part of the new identity SEA has created for Leycol, SEA designed a limited edition poster. The A1 poster was printed on a Heidelberg 102/6 colour press, using 5 different Pantone blacks.